Can your business thrive without marketing?

While your business could grow on word of mouth alone, investing in a diverse marketing plan will expedite the growth you’re looking for. (Also, word of mouth is still marketing!) Every company needs a marketing plan; the variation lies in how much focus is placed on each feature. Some companies will have a thorough pay-per-click marketing strategy, while others will focus on email marketing and paid social media advertising.

During an unforeseen period like the Coronavirus, marketing is increasingly important. For example, more users are on social media while spending time at home, giving you a chance to communicate changes in service as well as sell to them.

Regardless of where you choose to invest, your business will need marketing in order to grow and thrive, both during current events and beyond.